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In today’s digital world, Leaflet advertising is considered traditional and outdated. Most businesses have started overlooking the advantages of leaflet advertising, as they are getting more and more attracted and impressed by modern marketing and advertising techniques.

However, one should not forget that effective marketing can be achieved only with a collaboration of both modern and traditional marketing techniques.

As long as the paper is a part of our human lives, leaflet advertising can never become obsolete. The biggest advantage of leaflets is that they are highly effective in marketing a business. In this article let us learn about the characteristics of a leaflet and what are the advantages of leaflet advertising for business?

What is the purpose of a leaflet? What makes a good leaflet?

The main purpose of advertising is to gain visibility for the brand and increase sales of your products or services. The purpose remains the same, irrespective of the platform, whether it is television advertising, leaflet advertising, billboard advertising or digital advertising.

Many people believe that leaflet advertising is a marketing strategy, while many others believe it to be a mere selling tactic. Whether marketing or selling, the purpose of leaflet advertising is to attract people and get them interested in what is being offered.

Distributing leaflets is easy, but to ensure that the recipient reads it and takes some action is challenging. The leaflet design should stand out for the reader; it should be attractive and should be able to offer all the details necessary to drive sales.

A professional leaflet design can help in creating the perfect first impression. Below mentioned are a few characteristics which help make a good leaflet:

• Logo and colours of the brand

Each business focuses on creating a unique logo and a strong brand image. The logo and the colours used are associated with the brand image, and help consumers to recognize the brand and its products. Therefore you must ensure that your logo is visible on the leaflet, and the leaflet is designed using the colour palette of the brand.  This will help the leaflet to fit in with the brand image.

• Spacing

While designing a leaflet remember the old adage of ‘less is more’. People do not have the time or patience to go through a leaflet which is loaded with content to read. Too much text or information will make the leaflet look cluttered, and put off people from reading it. It is important to use spacing while designing a leaflet, use the whole area of the leaflet to display images, content, information etc.

• Attractive and Informative Images

Using eye-catching images which provide useful information can boost the look and feel of the leaflet. Images help in showcasing the quality of your product, hence use high-quality images of your products in the leaflets. Interesting graphics can easily replace paragraphs of content, making the leaflet look attractive.

• Readable Content

The purpose of a leaflet is to inform consumers and to improve business visibility. If your audience is unable to clearly read or understand what is written on the leaflets, the whole purpose is lost.

It is important to ensure that the content printed on the leaflets is readable and easy to understand. Try using dark colours and simple fonts which are easy to read. Use of short, well-written sentences in the content can really help. The title of the leaflet should be clear and simple.

• Quality

 Quality means both the quality of content used in the leaflet and the quality of the print and paper of the leaflet. The quality of content is important as it will determine whether the content which is written will be able to pass on the message you are trying to get across to your target audience.

The quality of the print and the paper used helps n creating a positive impression in the minds of the recipient. Use of low-quality paper or print indirectly points to the quality of your products and services.  Hence it is very important to focus on the quality of the leaflet both physically and content-wise.

• Call to Action

The purpose of a leaflet is to attract attention and lead customers to your store or website. A call to action on the leaflet will encourage further action from the customer like make a call or visit the website or visit the store etc.

A clear call to action mentioned on the leaflet helps to measure the success of your leaflet. This call to action may include the website address or social profile details (Facebook or Twitter id) or address and contact numbers of the business etc.

In the case of promotional leaflets, it is important to mention the percentage of discount being offered or the offer price of the product or service.

What are the benefits of Leaflets? What are the advantages of Leaflet advertising for a business?

Leaflets are very beneficial for the marketing and advertising business. Some of the key advantages of leaflet advertising are:

• Cost-Effective

Small and medium-sized local businesses promote their brand or business by dropping leaflets on people’s doorsteps or handing them out personally. Posting or distributing leaflets is cost-effective, as you need to pay only for the hourly costs of manpower used for posting them. Digital advertising costs thousands and there are always chances of wasting resources, money, time etc. as you may not be aware of the various digital marketing strategies and which are suitable for your business promotion.

Leaflets are comparatively cheaper to produce and to distribute. They can be easily designed for free or at very less cost on a computer. For high-quality leaflets, it is advisable to use digital or offset printing; these printing methods are not expensive, especially when you are printing in bulk.

• Informative

While promoting or advertising a business online, one has to follow several guidelines and there are restrictions in terms with the word count or characters used. The biggest benefit of leaflets is that you can include as much information you want without having to worry about any restrictions. You just need to ensure the information or content is presented in an organized layout, whereby not cluttering the leaflet.

A leaflet includes information about the business, the products or services offered the business logo and contact details, images of the products/services, pricing structure etc.

• Grabs Attention, Creative possibilities

Unlike the paid advertisements on various digital platforms, leaflets are visually pleasing and come in a variety of styles and formats. With the proper use of colours, attractive images and graphics, interesting headings etc.

A leaflet can easily grab the recipient’s attention. Leaflets can be designed and created in a variety of shapes or sizes. This flexibility helps in creating interesting layouts for the content and makes the leaflet enticing.  

• Focus Marketing

The biggest concerns of most marketing or advertising campaigns are whether they will be able to reach out and connect with the target audience. Time, money and resources are wasted if the intended message does not reach the targeted audience.  

The best part of leaflet advertising is that one can deliver the message right into the potential customer’s hand or their doorstep. Many people may dispose of the leaflets, but even in the few seconds they held the leaflet in their hands, they can retain some information about the brand or business.

Leaflet Printing Services – Design and Print Top Quality Leaflets

If you want to impress and attract potential customers to your store or website or you want to let people know more about your business, leaflets are the best way to do it.

QuickChilli is a digital branding agency based out of Surrey. We offer professional leaflet printing services at affordable rates. Our top-class leaflet printing services can help you promote your products or business at successfully at very low cost.

We print leaflets in full colour and our designers will design the leaflets as per your campaign needs. Our top-quality business leaflets are available in different sizes. They are made from durable paper, easy to distribute, and perfect for building your brand image. Contact us at +44 (0)7956 26446 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information about our leaflet printing services.