How to create good business leaflets

: Paul Venning-Pridham; Blog; 23 March 2022

What is a Leaflet?

Whether you are setting up a new store or launching a new product, hosting an event or looking to attract new customers, using business leaflets is the best option. Business leaflets or flyers are perfect for any business who wants to promote a new project or wants to advertise special offers or sales. Advertising leaflets have been used by businesses for over hundreds of years, and even today in this fast-paced digital world promotional leaflets still have a huge role to play in the various marketing campaigns.

What are leaflets used for?

The primary purpose of a business leaflet is to attract consumer's attention and then convert them into sales by providing information about the product, company or offers. A promotional leaflet is informative, to gain the confidence of the reader and to entice them to buy the product or attend the event. An advertising leaflet should be both attractive and informative at the same time. The designer has to create a balance of creative artwork and useful information.

Business leaflets are handy in presenting and delivering your message to your target audience. A promotional leaflet may highlight your top products or services, or it may be useful in advertising your company and website. Leaflet printing services are cheap, making leaflet marketing the best option for small companies and new businesses who are working on a tight budget. They can be used in as inserts in newspapers or magazines, and they can be handed out to people at shows and events. Business leaflets are useful in direct mail campaigns. With digital leaflet printing services, you don't need to worry about printing a minimum quantity. Small quantities can be printed if required only for a limited period offer or a promotion.

What is a leaflet design? What are the best ways to design?

Before designing a business leaflet, you need to decide how much information you want to add to your leaflet. The next step is to shortlist an interesting, eye-catching headline. Select a few attractive images which best illustrate your content. The use of images and content should be balanced; the layout should be interesting and attention-grabbing; readers should be inspired to look at your leaflet and go through it.

The advertising leaflet can be a single page printed on both sides or printed on a single side. If your design skills are limited, it is advisable to hire a professional leaflet designer. Before hiring a designer, make sure to go through their previous designs and work and check with them about their rates. If you do not want to spend money on hiring a professional designer, you can design your own leaflets using some excellent software like InDesign, Adobe Illustrator or Adobe Photoshop.

What makes a Leaflet effective?

An effective business leaflet is a leaflet which follows the below-mentioned steps:

Attention-Grabbing: An effective leaflet is the one which can catch people's attention and raise their curiosity. Using bold headlines, colourful or creative images, utilizing white space, etc., can help in making the leaflet eye-catching.
Establish Interest: Once your leaflet has caught the attention of the viewers, the next thing a useful flyer does is to keep the interest alive. You can keep the target audience interested in the leaflet by using exciting and valuable content in the leaflet along with the attractive images and headlines. By interestingly communicating your information, you can keep the viewers glued to the leaflet.
Maintain Interest: Establishing interest in your company or the products you offer is not enough. A useful leaflet or flyer should be able to captivate the interest and thirst for more knowledge in the minds of the target audience to try your products or to come and attend the event or item you are promoting. Use of persuasive content, along with good quality images, can help in this.
Take Action: The final step an effective leaflet should be able to do is to entice the target audience to take suitable action after reading the leaflet, like visiting the website mentioned on the leaflet or flyer, or email to get more information. Use of a call to action such as calling out the website address, phone number or email address can be very helpful in converting the target audience into sales.

Essential features of a useful and effective leaflet:

1. Colours of the brand

Your brand logo is your identity. People notice your products or advertisements because of your brand image and logo. As a brand, you would have spent a lot on creating a logo which is a reflection of your brand and your company values. Therefore the colours used in your logo design and very important while designing your business leaflets. People recognize your brand and related corporate colours. Therefore it is advisable to use the same logo and colour palette while designing your advertising leaflets or flyers.

2. Focus on details

It is important that essential details are included in your leaflet or flyer. Most leaflet designers will make a list of important text which are a must and have to be included. They also keep a list of additional information which could be added if space is available. Details like date, time and place of an event are a must and cannot be missed if the promotional leaflet is for promoting an upcoming event. Details like product features or how to use a product are a must for advertising leaflets which are going to be used for increasing sales of a product.

3. Know the Target Audience

As each business leaflet is designed for a specific purpose, they are also created for a particular target audience. It is vital to know your target audience, as knowing whom you are targeting will determine the content you use in the promotional leaflets. By understanding and knowing your target audience well, you will be able to decide on what content and design of the leaflet will be best suited to have a powerful impact on them.

4. Speak Directly

The content you use in the promotional leaflets should be relatable. The content should be addressed directly to the viewers; the target audience should be able to feel that you have their best interests at heart while reading your content. Personalizing content can help break the ice and make your audience feel confident about your products and your brand.

5. Using the white space

Try minimizing the written content on the leaflets. The content should be well-written with interesting headings and well-structured sentences. The layout of the printed document should be clean. Emphasize on right spacing and try to cleverly use the white or empty space to make the leaflet look appealing.

6. Attention-grabbing images

Images are the supporting cast of the advertising leaflets; they help in emphasizing the purpose of the leaflet and support the content by adding colour and creativity. The images used in the leaflets should be relevant to the content; they should be of high quality and should be attractive. Pictures can speak a thousand words. Use images in such a manner that they can replace content, and looking at the image, the readers can understand what you are trying to say.

7. Call to Action

Placement of a "call to action" is crucial on your advertising leaflet. After reading your leaflet, the reader should know where to contact if they want to learn more about the event or product. They need to understand how to get in touch if they would like to make a purchase. It is important to mention contact information such as website address, email address or contact number on the business leaflet. Also, mention the date and time of the event or the number of days for which the sale or promotion is valid.

QuickChilli is a digital brand agency based in Surrey. We offer cost-effective promotional printing services, which can help you in promoting your products or business. Watch your business grow with our top-quality leaflet printing services. We print leaflets in full colour, and our designers will design the leaflets in line with your campaign needs. Our top-quality business leaflets printed on durable paper, they are easy to distribute and perfect for building your brand image. Our leaflet printing services are very popular among all kinds of companies, whether big or small in Surrey, the South East and the surrounding areas.

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