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A number of factors go into promotional video production. Having a brilliant script, skilled camerawork, expert audio work, and experienced production and direction skills are all very important in creating effective promotional videos. However the most important element which brings together all the factors and helps in developing a coherent story is the video editing process. Video editing is not only a technical element of promotional video production, it is an art. The combination of the technical knowledge along with the creativity helps the video editors to create the required impact on the audience.

How does video editing work?

Video editing is the process in which video shots are rearranged or cut or manipulated to create impressive new work. Video editing is generally considered to be a post production process. Video editing involves:

• Rearranging and adding or deleting portions of video clips
• Application of various filters and enhancements to an existing video clip
• Color correction and sound mixing
• Make transitions between clips.

What is video editing used for?

There are a number of reasons why we need to edit a video. You may need to edit a video to remove unwanted footage which has been shot, or to mix clips of videos to make a complete video. You may need to remove portion of a video or audio in a clip or enhance it by adding filters or some effects. The uses of video editing are many. Some of the most common reasons why video editing is required are:

Removing or deleting unwanted video footage

When videos are shot a lot of unwanted footage is also recorded. The most common reason why video editing services are used is for removing unwanted footage, to dramatically improve the quality of the video. Video editing helps in getting rid of the flawed or unwanted parts of the footage.

Selecting the best shots

As we already know that a lot of footage is shot while making videos. It is important to go through the completely shot footage and select the best footage which can be used for creating the final video. Many times a number of versions of a shot are taken and then the best shot is chosen during the editing.

Mixing and creating a smooth flow

Most videos are made to tell a story or to pass on a message or some information. Editing helps in mixing various clips and shots and creates a video with a smooth flow. Video editing services help in creating free flowing meaningful video content. This helps in achieving the final goal of passing on important information or message to the viewers.

Adding effects and filters

You can improve the quality and look of your videos by adding interesting filters and effects to them. Addition of extra elements like music in the background, colour effects, emojis etc help in making the videos fascinating and attractive. This is the wow part of video editing.

Why is video editing stage considered important?

Promotional video production is a lengthy process and is divided into a number of phases. The most important phase of promotional video production is creating the final cut of the video, which is the video editing process. The editing phase is very crucial, once you have all the footage and audio in hand, it is now time to edit and create an interesting video. Below mentioned are the reasons why video editing stage is considered so important:

Reviewing

The video editing process helps in reviewing and going through all the content which is shot. It helps to listen to all the audio recordings and to select the best portions of video and audio recordings. While filming a video there are high chances that certain shots are overlooked as there is a lot going on together on a film set or filming location. The editing process allows you to carefully review all the footage, and select the best portions and put them together.

Creating a Cohesive story

The editing stage is the make or break stage for a video. This is the stage where all the shot content and audio is brought together to create n organized, interconnected story. The unrelated, dissimilar clips of videos and audio are mixed to create a cohesive story. The editing stage is the stage where big decisions related to color effects; visual effects, etc are taken.

Taking creative decisions

A video which is well-edited project will be interesting and will flow flawlessly. All the creative decisions which have been taken right from the pre-production stage to the post-production stage will start getting highlighted once the video is edited down to its final form. Editing stage is the stage where the pace of the video is finalized, it is the stage where it is decided how all the shots will come together to arrive at the final cut.

Professional Video Editing Services

Video editing is a very meticulous and lengthy process. It is not a bad idea to hire professional video editing services for your promotional or marketing videos. We at Quickchilli use Final Cut Pro X for super-fast video editing. For over a decade, we have been offering video editing services to Research and Focus groups. We also have all the tools which are required for filming, managing the lights, sound and also an auto prompt for a full news production. Our video editing services team with their creative and fresh editing styles, will ensure that any footage provided by you, will be converted into a distinctive impressive video.