What are leaflets used for?

The main purpose of a business leaflet is to attract consumer’s attention and then convert them into sales by providing information about the product, company or offers. A promotional leaflet is informative, to gain confidence of the reader and to entice them to buy the product or attend the event. An advertising leaflet should be both attractive and informative at the same time. The designer has to create a balance of creative artwork and useful information.

Business leaflets are very useful in presenting and delivering your message to your target audience. A promotional leaflet may highlight your chief products or services or it may be useful in advertising your company and website. Leaflet printing services are cheap, making leaflet marketing the best option for small companies and new businesses who are working on a tight budget. They can be used in as inserts in newspapers or magazines, they can be handed out to people on roads or at events. Business leaflets are useful in direct mail campaigns. With digital leaflet printing services one need not worry about the minimum quantity to be printed. One can print in small quantities too if required only for a limited period offer or some promotion.

What is a leaflet design? What are the best ways to design?

Before designing a business leaflet, you need to decide how much information you want to add to your leaflet. The next step is to shortlist an interesting, eye catchy headline. Select a few attractive images which can go with your content. The use of images and content should be balanced, the layout should be interesting and attention grabbing, readers should be attracted to look at your leaflet and go through it.

The advertising leaflet can be a single page printed on both sides or printed on a single side. If you feel you are not good enough to design a leaflet, it is advisable to hire a professional leaflet designer. Before hiring a designer, make sure to go through their previous designs and work and check with them about their rates. If you do not want to spend on hiring a professional designer, you can design your own leaflets using some very good software like InDesign, Adobe Illustrator or Adobe Photoshop.

What makes a Leaflet effective?

An effective business leaflet is a leaflet which follows the below mentioned steps:

  • Catch Attention: An effective leaflet is the one which can catch people's attention and raise their curiosity. Using bold headlines, colorful or creative images, utilizing white space etc., can help in making the leaflet eye-catchy.
  • Establish Interest: Once your leaflet is able to catch the attention of the viewers, the next thing an effective leaflet does is to keep the interest alive. You can keep the target audience interested in the leaflet by using interesting and useful content in the leaflet along with the attractive images and headlines. By communicating your information interestingly, you can keep the viewers glued to the leaflet.
  • Grow Desire: Establishing interest in your company or the products you offer is not enough. An effective leaflet should be able to increase or grow desire in the minds of the target audience to try your products or to come and attend the event. Use of persuasive content along with good quality images can help in this.
  • Take Action: The final step an effective leaflet should be able to do is to entice the target audience to take suitable action after reading the leaflet. Like visiting the website mentioned on the leaflet or email to get more information. Use of a call to action like mentioning website address, phone number, email id or address can be very helpful in converting the target audience into sales.

Essential features of a good and effective leaflet:

1. Colours of the brand

Your brand logo is your face. People notice your products or advertisements because of your brand image and logo. As a brand you would have spent a lot on creating a logo which is reflection of your brand and your company values. Therefore the colours used in your logo design and very important while designing your business leaflets. People recognize your brand and related with the colours. Therefore it is advisable to use the same logo and colour palette while designing your advertising leaflets.

2. Focus on details

It is essential that one does not miss the important details and information which needs to be added to the leaflet while designing it. Most leaflet designers will make a list of details which are a must and have to be included. They also keep a list of details which could be added if space is available. Details like date, time and place of an event are a must and cannot be missed if the promotional leaflet is for promoting an upcoming event. Details like product features or how to use a product are a must for advertising leaflets which are going to be used for increasing sales of a product.

3. Know the Target Audience

As each business leaflet is designed for a specific purpose, they are also created for a specific target audience. It is very important to know your target audience, as knowing whom you are targeting will determine the content you use in the promotional leaflets. By understanding and knowing your target audience well, you will be able to determine what content and design of the leaflet will be best suited to have a strong impact on them.

4. Speak Directly

The content you use in the promotional leaflets should be relatable. The content should be addressed directly to the viewers, the target audience should be able to feel that you have their best interests in your mind, while reading your content. Personalizing content can help break the ice and make them feel confident about your products and your brand.

5. Using the white space

Try minimizing the written content on the leaflets. The content should be well written with interesting headings and well-structured sentences. The layout of the leaflets should be clean. Emphasize on right spacing and try to cleverly use the white or empty pace to make the leaflet look appealing.

6. Attention grabbing images

Images are the supporting cast of the advertising leaflets, they help in emphasizing on the purpose of the leaflet and support the content by adding colour and creativity to it. The images used in the leaflets should be relevant to the content on the leaflets, they should be of good quality and should be attractive. Pictures can speak a thousand words. Use images in such a manner that they can replace content, and looking at the image the readers can understand what you are trying to say.

7. Call to Action

Placement of a Call to action is very crucial on your advertising leaflet. After reading your leaflet, the reader should know where to contact in case they want to know more about the event or product. Where can they contact if they want to order the product or purchase it. It is important to mention contact information like website address or email id or contact number on the business leaflet. Also mention the date and time of the event or the number of days for which the sale or promotion is valid.

QuickChilli is a digital brand agency based out of Surrey. We offer cheap leaflet printing services, which can help you in promoting your products or business. Watch your business grow with our top quality leaflet printing services. We print leaflets in full color and our designers will design the leaflets as per your campaign needs. Our top quality business leaflets are made from durable paper, they are easy to distribute, and perfect for building your brand image. Our leaflet printing services are very popular among all kinds of companies whether big or small in Surrey and the surrounding areas.

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About Quickchilli

Quickchilli, a designing and branding company was established in 1998 by Paul Venning-Pridham. Prior to launching his own company Quickchilli, Paul had worked for more than 10 years as a Graphic designer for other companies in the Litho printing sector. After a decade working in the industry, Paul decided to explore the creative side of designing especially websites and exhibition graphics. He enjoys the designing challenges he faces while creating and designing artwork which can fit even on uneven surfaces, like vehicles, shop fronts or clothing. His love for photography, videography and editing combined with the idea of creating new and interesting design idea brought him to this wonderful field of creative branding and designing.

Paul Venning-Pridham